Complementing the launch of the new up!, VW kicked off an extensive workshop event in Alicante for all VW car dealers. Bassier, Bergmann & Kindler, who were also responsible for the curriculum of the event, produced a short mood trailer that shows the up! continuing the history of the classic VW product line, accompanying the seminar participants on the way to Alicante.
brave rabbit joined the conceptual decision phase and was responsible for the realization of the trailer.